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                    Get The Latest Digital Marketing News And Updates From The Past Week
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      <h2>
        <img
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        />meta Announces Global Rollout of Facebook's "Link History" Feature for
        Enhanced User Experience
      </h2>
      <h4>
        <br />Facebook has recently announced the global rollout of a new
        feature called "Link History" on its mobile app. This feature allows
        users to find and save links they've interacted with for 30 days.
        Although it is currently available only on Android and iOS, Facebook
        plans to release it on desktop soon.<br /><br />The Link History feature
        is not only useful for tracking your Facebook activity but also for
        improving your overall user experience. By allowing you to easily access
        links you've interacted with in the past, Facebook hopes to enhance your
        browsing experience on the platform.<br /><br />The rollout of Link
        History Archive is ongoing for all mobile users, so keep an eye out for
        it on your Facebook app. Overall, this new feature is a step towards
        making Facebook a more user-friendly platform, and we're excited to see
        what other updates the company has in store for us in the future.<br /><br />
      </h4>
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      <h2>
        Instagram Tests New Feature for Displaying Public 'Collections' on User
        Profiles
      </h2>
      <h4>
        <br />It has been reported that Instagram is currently working on
        expanding its Collections feature, which will allow users to create
        collections of posts on their profiles. This new feature is expected to
        offer insights into users' interests and enable them to showcase their
        interests such as celebrities, books, or movies to potential followers.
        If implemented correctly, this feature could provide a new way for
        like-minded users to connect and for brands to showcase their
        products.<br /><br />Sources have revealed that Instagram has been
        developing this feature since September, but it is still not clear how
        it will look or function. There are concerns that this feature may add
        clutter to users' profiles, so it is important that it is implemented
        properly. <br /><br />Currently, there is no official release date for
        this feature, but we can expect Instagram to announce it soon. Keep an
        eye out for the latest updates on this exciting new addition to the
        platform.<br /><br />
      </h4>
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        <br /><img
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      <h2>
        TikTok Plans to Increase its In-stream Commerce Investment by 10 Times
        in 2024.
      </h2>
      <p><br /></p>
      <h4>
        TikTok is making a renewed effort to boost its in-stream commerce
        options in Western markets, with plans to increase its in-stream
        commerce investment by 10 times in 2024. The platform is aiming to grow
        its US e-commerce business tenfold to around $17.5 billion.
      </h4>
      <h4>
        This push towards e-commerce is crucial for TikTok's revenue success and
        for retaining top creators, but it faces challenges as Western consumers
        have been less enthusiastic about in-stream shopping compared to their
        Chinese counterparts. Despite this, there are signs of progress. TikTok
        users in the US have been spending more within the app, with an increase
        of 15% year-over-year, primarily on TikTok Coins for virtual gifts.
      </h4>
      <h4>
        To enhance utility and potentially attract more shoppers, TikTok may
        explore incorporating food delivery and local services, as well as
        introducing its own versions of cost-effective products.
      </h4>
      <h4>
        TikTok's push towards e-commerce is a significant move, as it solidifies
        its business as a product discovery and shopping platform, especially
        among young users. However, the platform may also face increased
        scrutiny and lobbying efforts from competitors like Amazon if
        successful.
      </h4>
      <h4>
        It is still early to predict the success of TikTok's e-commerce push,
        but the platform has the potential to become a major player in the
        digital shopping space. By integrating more in-stream shopping options
        and incorporating food delivery and local services, TikTok may be able
        to attract more shoppers and compete with other e-commerce giants.
      </h4>
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        <img
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        /><br />
      </p>
      <h2>
        X Reports Over 750K Job Listings Available Through Its In-App Hiring
        Feature
      </h2>
      <h4>
        <br />X has recently introduced a new feature that has the potential to
        revolutionize the way we search for jobs. With over 750,000 job roles
        now available for users to search, X Jobs is making it easier for job
        seekers to find the perfect job for them.<br /><br />This feature was
        launched less than six months after the initial launch of X Jobs. X
        offers this service as part of its Verification for Organizations
        package, which costs $1,000 per month. Although initial adoption of this
        package was limited, X gifted it to top ad partners, resulting in a
        significant increase in job listings.<br /><br />This move by X has the
        potential to expand its business outreach opportunities, especially if
        more companies use the feature. This could promote its Verification for
        Business offering at a lower cost to SMBs. With the increasing number of
        job opportunities on X Jobs, it is no wonder that job seekers are
        flocking to this platform.<br /><br />The platform's Verification for
        Organizations package is a great way for companies to showcase their
        businesses and advertise job opportunities. By using this feature,
        companies can reach a wider audience, and job seekers can find the
        perfect job for them.<br /><br />
      </h4>
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        <img
          src="../assets/blogimgs/b10.6.webp"
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        /><br />
      </p>
      <h2>
        Google has Started Phasing out Third-party Cookies and is Testing a New
        Tool to Restrict them for 1% of Chrome Users Worldwide.
      </h2>
      <p><br /></p>
      <h4>
        Google has recently announced a significant change in how it handles
        third-party cookies, which has significant implications for digital
        marketers. Third-party cookies are small pieces of data that websites
        other than the one you're currently on use to track browsing history and
        personalize ads. They are a crucial tool for digital marketers, allowing
        them to target advertising to specific audiences.
      </h4>
      <h4>
        However, Google has now begun phasing them out, introducing a feature
        called Tracking Protection to restrict them for 1% of Chrome users
        globally starting on January 4, 2024. This change is part of Google's
        Privacy Sandbox initiative, which aims to improve user privacy while
        still allowing for personalized advertising. However, it has raised
        concerns among digital marketers who rely heavily on targeted
        advertising through third-party cookies.
      </h4>
      <h4>
        Google plans to completely retire third-party cookies in the latter half
        of 2024, meaning that marketers need to prepare their websites for this
        transition.
      </h4>
      <h4>
        The impact of this tool rollout is still uncertain, but digital
        marketers need to be aware of potential issues and work on solutions.
        For example, without third-party cookies, marketers will need to find
        new ways to track user behavior and personalize ads.
      </h4>
      <h4>
        They will also need to find alternative ways to measure the
        effectiveness of their campaigns. The change has also raised concerns
        about competition, with the UK's Competition and Markets Authority
        investigating Google's decision to remove third-party cookies.
      </h4>
      <h4>
        The investigation aims to ensure that Google's decision does not
        unfairly harm competition in the digital advertising market.
      </h4>
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