LinkedIn has introduced a new ad feature that allows all users to create sponsored posts and generate leads from their content. This feature enables company pages to promote their articles with a CTA button like "Unlock Article," which requires user sign-up to read further. It aims to enhance lead generation and measure response directly within the app. Only company-authored articles are currently eligible for sponsorship.
This feature is gradually rolling out to all users, and it could encourage more businesses to engage on LinkedIn. However, success depends on creating engaging content to attract the right audience. With this new feature, businesses can engage with LinkedIn's extensive user base, generate more leads, and enhance their brand visibility on the platform. It's a great time to start creating compelling content for your company page and take advantage of LinkedIn's new ad feature.
LinkedIn Adds New Tools for Job Seekers, Including Job Preference Highlights and AI Assistant Tools
LinkedIn has launched a new ad feature that enables all users to create sponsored posts and generate leads from their content. This feature allows company pages to promote their articles and content with a CTA button, such as "Unlock Article," which prompts users to sign up to read further. The aim is to enhance lead generation and measure response directly within the app. Only company-authored articles are currently eligible for sponsorship.
This feature is gradually being rolled out to all users, and it's expected to encourage more businesses to engage on LinkedIn. However, its success depends on creating engaging content to attract the right audience. With this new feature, businesses can engage with LinkedIn's extensive user base, generate more leads, and enhance their brand visibility on the platform. It's a great opportunity for businesses to create compelling content for their company page and take advantage of LinkedIn's new ad feature.
TikTok's latest feature, "AI Song," is generating buzz as the platform tests out its capabilities. The feature uses generative AI to create original music based on text prompts from users. This new feature is an expansion of ByteDance's previous AI music project, Ripple, and aims to provide unique music options for content creators on the platform. The lyrics are generated using the Bloom dataset, which can generate text in 46 different languages.
The generated lyrics are then turned into music using generative AI. The AI Song feature is expected to disrupt the stock audio industry by offering copyright-free music options for content creators. However, there may be copyright challenges as AI-generated content becomes more widespread. Currently, the feature is being tested by selected users, but if successful, it could roll out to all users in the future. TikTok's use of AI highlights the platform's commitment to enhancing the user experience and providing new creative opportunities for content creators.
WhatsApp's Channels broadcast messaging option has been updated with new features that aim to improve audience engagement and enhance the ways in which admins can share updates. With the introduction of in-stream polls, administrators can now gather feedback and opinions from their audience on a range of topics. The new voice notes feature provides a creative way for admins, especially celebrities, to share updates.
Additionally, Channel members can forward updates as personal status updates, which can help promote public channels and increase visibility. WhatsApp has also increased the number of admins a channel can have, from one to up to 16, opening up more engagement opportunities and allowing businesses to connect with their audience more meaningfully. These updates provide a valuable tool for businesses seeking to stay up-to-date with relevant news and connect with their audience more effectively.
YouTube is currently testing an A/B thumbnail testing feature that will allow creators to upload up to three different variations of their video thumbnail. By running a comparative test for up to two weeks, creators can determine which thumbnail performs best in terms of video engagement, leading to more clicks and views. Although the feature was initially set to launch in 2024, it is currently in testing with around 50,000 channels involved. While there is no specific launch date yet, YouTube plans to make the feature available soon. This new development is great news for creators who are looking for ways to improve their audience engagement and attract more viewers to their channels.
The A/B thumbnail testing feature will enable creators to experiment with different thumbnail options to determine what works best. This will give them a better chance of standing out on the platform and capturing their audience's attention. With this new feature, creators will have more control over their content and will be able to make data-driven decisions that can help them increase their engagement rates and reach a wider audience.
Instagram has recently introduced a new safety feature to promote healthy sleep habits among young users. The social media giant has added nighttime reminders that will pop up when teens spend over 10 minutes on Instagram late at night in places like Reels or Direct Messages. The goal is to encourage young users to close the app when it's late and promote better sleep habits. This new feature is part of Instagram's efforts to ensure the safety and regulation of young users on its platform.
While the feature is a positive step towards promoting healthy habits among young users, some experts are skeptical about its effectiveness. They argue that teens may ignore the reminders and continue using the app late at night, which could negatively impact their sleep patterns.
However, Instagram's new nighttime reminders are a sign that the platform is committed to ensuring the safety and well-being of its young users. It's a positive development that could potentially help young people prioritize their sleep and overall health.
Instagram now allows you to remove elements from still image posts and use them as stickers in your Stories and Reels. To create a cutout sticker, simply click on the three dots menu on a publicly posted still image post and select "Create a cutout sticker." Instagram's system will automatically identify the image's main focus, which you can then save as a separate sticker.
While there are some limitations, such as the need for creators to have enabled permissions for others to create cutouts from their content and the risk of losing the sticker if the original post is deleted, this feature still offers new creative possibilities for Instagram users. It's similar to Pinterest's Shuffles app for creating collages, and I'm excited to see what people will come up with using this new feature.
