Facebook has recently announced the global rollout of a new feature called "Link History" on its mobile app. This feature allows users to find and save links they've interacted with for 30 days. Although it is currently available only on Android and iOS, Facebook plans to release it on desktop soon.The Link History feature is not only useful for tracking your Facebook activity but also for improving your overall user experience. By allowing you to easily access links you've interacted with in the past, Facebook hopes to enhance your browsing experience on the platform.The rollout of Link History Archive is ongoing for all mobile users, so keep an eye out for it on your Facebook app. Overall, this new feature is a step towards making Facebook a more user-friendly platform, and we're excited to see what other updates the company has in store for us in the future.
It has been reported that Instagram is currently working on expanding its Collections feature, which will allow users to create collections of posts on their profiles. This new feature is expected to offer insights into users' interests and enable them to showcase their interests such as celebrities, books, or movies to potential followers. If implemented correctly, this feature could provide a new way for like-minded users to connect and for brands to showcase their products.Sources have revealed that Instagram has been developing this feature since September, but it is still not clear how it will look or function. There are concerns that this feature may add clutter to users' profiles, so it is important that it is implemented properly. Currently, there is no official release date for this feature, but we can expect Instagram to announce it soon. Keep an eye out for the latest updates on this exciting new addition to the platform.
TikTok is making a renewed effort to boost its in-stream commerce options in Western markets, with plans to increase its in-stream commerce investment by 10 times in 2024. The platform is aiming to grow its US e-commerce business tenfold to around $17.5 billion.
This push towards e-commerce is crucial for TikTok's revenue success and for retaining top creators, but it faces challenges as Western consumers have been less enthusiastic about in-stream shopping compared to their Chinese counterparts. Despite this, there are signs of progress. TikTok users in the US have been spending more within the app, with an increase of 15% year-over-year, primarily on TikTok Coins for virtual gifts.
To enhance utility and potentially attract more shoppers, TikTok may explore incorporating food delivery and local services, as well as introducing its own versions of cost-effective products.
TikTok's push towards e-commerce is a significant move, as it solidifies its business as a product discovery and shopping platform, especially among young users. However, the platform may also face increased scrutiny and lobbying efforts from competitors like Amazon if successful.
It is still early to predict the success of TikTok's e-commerce push, but the platform has the potential to become a major player in the digital shopping space. By integrating more in-stream shopping options and incorporating food delivery and local services, TikTok may be able to attract more shoppers and compete with other e-commerce giants.
X has recently introduced a new feature that has the potential to revolutionize the way we search for jobs. With over 750,000 job roles now available for users to search, X Jobs is making it easier for job seekers to find the perfect job for them.This feature was launched less than six months after the initial launch of X Jobs. X offers this service as part of its Verification for Organizations package, which costs $1,000 per month. Although initial adoption of this package was limited, X gifted it to top ad partners, resulting in a significant increase in job listings.This move by X has the potential to expand its business outreach opportunities, especially if more companies use the feature. This could promote its Verification for Business offering at a lower cost to SMBs. With the increasing number of job opportunities on X Jobs, it is no wonder that job seekers are flocking to this platform.The platform's Verification for Organizations package is a great way for companies to showcase their businesses and advertise job opportunities. By using this feature, companies can reach a wider audience, and job seekers can find the perfect job for them.
Google has recently announced a significant change in how it handles third-party cookies, which has significant implications for digital marketers. Third-party cookies are small pieces of data that websites other than the one you're currently on use to track browsing history and personalize ads. They are a crucial tool for digital marketers, allowing them to target advertising to specific audiences.
However, Google has now begun phasing them out, introducing a feature called Tracking Protection to restrict them for 1% of Chrome users globally starting on January 4, 2024. This change is part of Google's Privacy Sandbox initiative, which aims to improve user privacy while still allowing for personalized advertising. However, it has raised concerns among digital marketers who rely heavily on targeted advertising through third-party cookies.
Google plans to completely retire third-party cookies in the latter half of 2024, meaning that marketers need to prepare their websites for this transition.
The impact of this tool rollout is still uncertain, but digital marketers need to be aware of potential issues and work on solutions. For example, without third-party cookies, marketers will need to find new ways to track user behavior and personalize ads.
They will also need to find alternative ways to measure the effectiveness of their campaigns. The change has also raised concerns about competition, with the UK's Competition and Markets Authority investigating Google's decision to remove third-party cookies.
The investigation aims to ensure that Google's decision does not unfairly harm competition in the digital advertising market.
