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Digital Marketing Weekly News: AI & Social Media Updates and Trends

Digital Marketing Weekly News: AI & Social Media Updates and Trends


Google has Introduced New Generative AI Features for Chrome, Offering Automated Assistance and Creative Inspiration


Google has recently introduced new generative AI features for Chrome desktop that enhance the browsing experience. Users can now create custom backgrounds using generative AI wallpaper, adding a touch of creativity and personalization to their browsing experience.

Additionally, the writing assistant feature helps users improve their writing skills by analyzing their posts and suggesting improvements in grammar, punctuation, spelling, and style. Furthermore, Chrome now suggests topic groups for open tabs, enabling users to multitask more efficiently.

These updates showcase the practical applications of generative AI within Chrome and enhance the user experience. The generative AI wallpaper feature, writing assistant, and tab grouping feature all provide useful tools for users to personalize their browsing experience, work more efficiently, and improve their online presence. With these new features, Chrome is taking browsing to the next level and making it easier for users to find the information they need.



YouTube is Testing a New Feature Called "Super Chat likes" to Incentivize live-stream Donations

YouTube is introducing a new "Super Chat likes" feature to boost live-stream donations. This new feature will incentivize viewers to donate during live streams by rewarding them with a Super Chat "like." The more donations a viewer makes, the more likes they'll receive, which will be highlighted in the chatroom during the live stream. This new feature is currently being tested by YouTube and is expected to roll out to all users in the near future.

The platform has previously introduced Super Chat, which allows viewers to pay to have their messages highlighted in a live stream. This new feature will provide an additional incentive for viewers to donate and support creators during live streams.

How effective this new feature will be remains to be seen, but it's clear that YouTube is continuing to explore ways to incentivize live-stream donations and support content creators on the platform.



Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes

Meta's latest announcement highlights its efforts to help brands protect their intellectual property (IP) by introducing new measures. The tech giant is updating its Brand Rights Protection Manager tool, which leverages AI to detect replicas in product listings, and launching an Intellectual Property Reporting Center to track IP violation reports.

The updated tool now offers better AI and machine learning capabilities, expanding the reference image limit, and providing more streamlined search options. Additionally, Meta is enhancing its Rights Manager platform for blocking violating content and image ownership tagging. The Intellectual Property Reporting Center centralizes IP reports, making tracking easier.

Overall, these measures aim to safeguard brands from counterfeiters on Facebook and Instagram, which can enhance brand reputation.



Instagram Launches Live Test of New Flipside Alternative Engagement Space

It's interesting to see that Instagram is introducing new features to its platform. The latest one is called "Flipside" which is currently available to a select group of users. This feature allows users to create an alternative profile space that is only visible to them and their selected connections.

By setting this as the audience for their posts, users can ensure that their content only appears in this private space. It's in line with the growing trend towards more private sharing on social media, where people are sharing less on their public feeds.

Instagram is trying to engage users more by offering such features, particularly targeting younger users who might be exploring TikTok and Snapchat. However, it remains to be seen how successful Flipside will be, as it is not yet available to all users and regions.




TikTok Adds New Cutout Option to Change the Background of Your Clips

TikTok is constantly innovating and introducing new features to make video creation more accessible and fun for its users. The latest tool, "Cutout," makes adding alternative backgrounds to your videos easier than ever. This feature simplifies the process of replacing the background with a different scene, without the need for advanced planning or a green screen.

Cutout is a useful tool for those looking to change the setting, improve lighting, or hide something in the background. By accessing the Cutout option in the TikTok composer's editing tools, users now have even more creative freedom to experiment with different backgrounds and create truly unique content. It will be exciting to see how users incorporate this new tool into their videos.



X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles

X has announced the expansion of its in-app job listings to all X Premium subscribers in the U.S. This move is a big win for job seekers and businesses, as individuals can now post job ads on their personal profiles and business pages, providing more visibility and potential job matches.

Previously, these listings were only available to businesses through the Verification for Organizations package. With over 750,000 job roles already advertised on the app, this new feature is expected to increase job ad figures on X in the coming weeks. The success of X Hiring in filling these roles will be a key metric to watch.

X's move to compete with other platforms highlights their commitment to providing professional services to their users. This is an exciting development for those looking for job opportunities and businesses looking to fill job openings.

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