Digital Marketing Weekly News: AI & Social Media Updates and
Trends
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Google has Introduced New Generative AI Features for Chrome, Offering
Automated Assistance and Creative Inspiration
Google has recently introduced new generative AI features for Chrome
desktop that enhance the browsing experience. Users can now create
custom backgrounds using generative AI wallpaper, adding a touch of
creativity and personalization to their browsing experience.
Additionally, the writing assistant feature helps users improve their
writing skills by analyzing their posts and suggesting improvements in
grammar, punctuation, spelling, and style. Furthermore, Chrome now
suggests topic groups for open tabs, enabling users to multitask more
efficiently.
These updates showcase the practical applications of generative AI
within Chrome and enhance the user experience. The generative AI
wallpaper feature, writing assistant, and tab grouping feature all
provide useful tools for users to personalize their browsing experience,
work more efficiently, and improve their online presence. With these new
features, Chrome is taking browsing to the next level and making it
easier for users to find the information they need.
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YouTube is Testing a New Feature Called "Super Chat likes" to
Incentivize live-stream Donations
YouTube is introducing a new "Super Chat likes" feature to boost
live-stream donations. This new feature will incentivize viewers to
donate during live streams by rewarding them with a Super Chat "like."
The more donations a viewer makes, the more likes they'll receive, which
will be highlighted in the chatroom during the live stream. This new
feature is currently being tested by YouTube and is expected to roll out
to all users in the near future.
The platform has previously introduced Super Chat, which allows viewers
to pay to have their messages highlighted in a live stream. This new
feature will provide an additional incentive for viewers to donate and
support creators during live streams.
How effective this new feature will be remains to be seen, but it's
clear that YouTube is continuing to explore ways to incentivize
live-stream donations and support content creators on the platform.
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Meta Adds New Brand Protection Tools, Including Improved Product Image
Matching Processes
Meta's latest announcement highlights its efforts to help brands protect
their intellectual property (IP) by introducing new measures. The tech
giant is updating its Brand Rights Protection Manager tool, which
leverages AI to detect replicas in product listings, and launching an
Intellectual Property Reporting Center to track IP violation reports.
The updated tool now offers better AI and machine learning capabilities,
expanding the reference image limit, and providing more streamlined
search options. Additionally, Meta is enhancing its Rights Manager
platform for blocking violating content and image ownership tagging. The
Intellectual Property Reporting Center centralizes IP reports, making
tracking easier.
Overall, these measures aim to safeguard brands from counterfeiters on
Facebook and Instagram, which can enhance brand reputation.
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Instagram Launches Live Test of New Flipside Alternative Engagement
Space
It's interesting to see that Instagram is introducing new features to
its platform. The latest one is called "Flipside" which is currently
available to a select group of users. This feature allows users to
create an alternative profile space that is only visible to them and
their selected connections.
By setting this as the audience for their posts, users can ensure that
their content only appears in this private space. It's in line with the
growing trend towards more private sharing on social media, where people
are sharing less on their public feeds.
Instagram is trying to engage users more by offering such features,
particularly targeting younger users who might be exploring TikTok and
Snapchat. However, it remains to be seen how successful Flipside will
be, as it is not yet available to all users and regions.
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TikTok Adds New Cutout Option to Change the Background of Your Clips
TikTok is constantly innovating and introducing new features to make
video creation more accessible and fun for its users. The latest tool,
"Cutout," makes adding alternative backgrounds to your videos easier
than ever. This feature simplifies the process of replacing the
background with a different scene, without the need for advanced
planning or a green screen.
Cutout is a useful tool for those looking to change the setting, improve
lighting, or hide something in the background. By accessing the Cutout
option in the TikTok composer's editing tools, users now have even more
creative freedom to experiment with different backgrounds and create
truly unique content. It will be exciting to see how users incorporate
this new tool into their videos.
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X Will Now Enable Premium Subscribers to List Open Jobs on Their
Personal Profiles
X has announced the expansion of its in-app job listings to all X
Premium subscribers in the U.S. This move is a big win for job seekers
and businesses, as individuals can now post job ads on their personal
profiles and business pages, providing more visibility and potential job
matches.
Previously, these listings were only available to businesses through the
Verification for Organizations package. With over 750,000 job roles
already advertised on the app, this new feature is expected to increase
job ad figures on X in the coming weeks. The success of X Hiring in
filling these roles will be a key metric to watch.
X's move to compete with other platforms highlights their commitment to
providing professional services to their users. This is an exciting
development for those looking for job opportunities and businesses
looking to fill job openings.
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