Stay up-to-date on the latest digital marketing news and trends worldwide with our weekly roundup covering the hottest AI progress and platform updates of the week
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content
Benefits
LinkedIn has introduced a new ad feature that allows all users to create
sponsored posts and generate leads from their content. This feature
enables company pages to promote their articles with a CTA button like
"Unlock Article," which requires user sign-up to read further. It aims
to enhance lead generation and measure response directly within the app.
Only company-authored articles are currently eligible for sponsorship.
This feature is gradually rolling out to all users, and it could
encourage more businesses to engage on LinkedIn. However, success
depends on creating engaging content to attract the right audience. With
this new feature, businesses can engage with LinkedIn's extensive user
base, generate more leads, and enhance their brand visibility on the
platform. It's a great time to start creating compelling content for
your company page and take advantage of LinkedIn's new ad feature.
LinkedIn Adds New Tools for Job Seekers, Including Job Preference
Highlights and AI Assistant Tools
LinkedIn has launched a new ad feature that enables all users to create
sponsored posts and generate leads from their content. This feature
allows company pages to promote their articles and content with a CTA
button, such as "Unlock Article," which prompts users to sign up to read
further. The aim is to enhance lead generation and measure response
directly within the app. Only company-authored articles are currently
eligible for sponsorship.
This feature is gradually being rolled out to all users, and it's
expected to encourage more businesses to engage on LinkedIn. However,
its success depends on creating engaging content to attract the right
audience. With this new feature, businesses can engage with LinkedIn's
extensive user base, generate more leads, and enhance their brand
visibility on the platform. It's a great opportunity for businesses to
create compelling content for their company page and take advantage of
LinkedIn's new ad feature.
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TikTok is Testing a New Feature Called "AI Song" that Uses Generative AI
to Create Original Music based on Text Prompts to Accompany Video
TikTok's latest feature, "AI Song," is generating buzz as the platform
tests out its capabilities. The feature uses generative AI to create
original music based on text prompts from users. This new feature is an
expansion of ByteDance's previous AI music project, Ripple, and aims to
provide unique music options for content creators on the platform. The
lyrics are generated using the Bloom dataset, which can generate text in
46 different languages.
The generated lyrics are then turned into music using generative AI. The
AI Song feature is expected to disrupt the stock audio industry by
offering copyright-free music options for content creators. However,
there may be copyright challenges as AI-generated content becomes more
widespread. Currently, the feature is being tested by selected users,
but if successful, it could roll out to all users in the future.
TikTok's use of AI highlights the platform's commitment to enhancing the
user experience and providing new creative opportunities for content
creators.
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WhatsApp Announces New Tools for Channels, Including Polls and Voice
Notes
WhatsApp's Channels broadcast messaging option has been updated with new
features that aim to improve audience engagement and enhance the ways in
which admins can share updates. With the introduction of in-stream
polls, administrators can now gather feedback and opinions from their
audience on a range of topics. The new voice notes feature provides a
creative way for admins, especially celebrities, to share updates.
Additionally, Channel members can forward updates as personal status
updates, which can help promote public channels and increase visibility.
WhatsApp has also increased the number of admins a channel can have,
from one to up to 16, opening up more engagement opportunities and
allowing businesses to connect with their audience more meaningfully.
These updates provide a valuable tool for businesses seeking to stay
up-to-date with relevant news and connect with their audience more
effectively.
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YouTube is Working on A/B Thumbnail Testing for Creators to Boost Video
Performance. Creators can Test three Thumbnail Variations and Select the
Best-performing one
YouTube is currently testing an A/B thumbnail testing feature that will
allow creators to upload up to three different variations of their video
thumbnail. By running a comparative test for up to two weeks, creators
can determine which thumbnail performs best in terms of video
engagement, leading to more clicks and views. Although the feature was
initially set to launch in 2024, it is currently in testing with around
50,000 channels involved. While there is no specific launch date yet,
YouTube plans to make the feature available soon. This new development
is great news for creators who are looking for ways to improve their
audience engagement and attract more viewers to their channels.
The A/B thumbnail testing feature will enable creators to experiment
with different thumbnail options to determine what works best. This will
give them a better chance of standing out on the platform and capturing
their audience's attention. With this new feature, creators will have
more control over their content and will be able to make data-driven
decisions that can help them increase their engagement rates and reach a
wider audience.
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Instagram Launches Nighttime Nudges to Get Teens to Shut It Down for the
Night
Instagram has recently introduced a new safety feature to promote
healthy sleep habits among young users. The social media giant has added
nighttime reminders that will pop up when teens spend over 10 minutes on
Instagram late at night in places like Reels or Direct Messages. The
goal is to encourage young users to close the app when it's late and
promote better sleep habits. This new feature is part of Instagram's
efforts to ensure the safety and regulation of young users on its
platform.
While the feature is a positive step towards promoting healthy habits
among young users, some experts are skeptical about its effectiveness.
They argue that teens may ignore the reminders and continue using the
app late at night, which could negatively impact their sleep patterns.
However, Instagram's new nighttime reminders are a sign that the
platform is committed to ensuring the safety and well-being of its young
users. It's a positive development that could potentially help young
people prioritize their sleep and overall health.
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Instagram Enables Users to Create Custom Stickers from Still Image Posts
Instagram now allows you to remove elements from still image posts and
use them as stickers in your Stories and Reels. To create a cutout
sticker, simply click on the three dots menu on a publicly posted still
image post and select "Create a cutout sticker." Instagram's system will
automatically identify the image's main focus, which you can then save
as a separate sticker.
While there are some limitations, such as the need for creators to have
enabled permissions for others to create cutouts from their content and
the risk of losing the sticker if the original post is deleted, this
feature still offers new creative possibilities for Instagram users.
It's similar to Pinterest's Shuffles app for creating collages, and I'm
excited to see what people will come up with using this new feature.
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